How do podcasts *actually* grow? A realistic podcast marketing discussion
Here's the thing that sets this event apart: we're gonna be extremely transparent about what has worked and what has not worked when growing our own and our client's shows.
Is it possible to grow your podcast audience in 2024?
Yes. But we've gotta try some new things to meet new listeners. And in order to try those new things, we have to understand the landscape. There are cross-promos, pitching to press outlets, guesting on other podcasts, and getting featured in apps, but what will actually work for YOUR podcast? We'll discuss.
In this session, Arielle Nissenblatt will speak with podcast marketers Catrin Skaperdas and Kevin Chemidlin about their areas of expertise within podcast marketing.
Kevin will focus on writing bespoke cross-promotional material for clients that has truly converted time and time again. Catrin will speak about IRL events to drive listenership and engagement. Arielle will pepper in questions about app placement, pitching for press, and more. You will leave this session with at least three new things to try.
To pay speakers, Arielle is requesting a minimum of $4 to attend this event.
About Catrin:
Catrin Skaperdas is a highly skilled and creative podcast marketer with specialized experience in audience and partnership development, such as her many years as the Director of Audience Development at Cumulus Media. She helps podcast networks and independent podcasters reach their goals of growing quality podcast audiences through thoughtful marketing strategies, intentional partnerships, and other innovative strategies such as event partnerships. Catrin has been passionate about podcasts and an avid podcast listener for several years, inspiring the creation of her own podcast in May of 2024 about Italian culture called Italian, For Sure where she focuses on cultural differences between the US and Italy during interviews with Italians.
About Kevin:
Kevin Chemidlin is a podcaster and podcast coach. His first podcast, Philly Who?, was launched in 2018 as a side hustle while he was a corporate software developer. Within 18 months, Philly Who? surpassed 100,000 downloads and more than six figures in monetized revenue. In 2020, Kevin launched Grow The Show, a podcast, and the Grow The Show Accelerator, an intensive podcast accelerator program. Since then the Grow The Show has impacted over 50,000 podcasters, and the Grow The Show Accelerator has served over 400 podcasters.
About Arielle:
Arielle Nissenblatt is the founder of EarBuds Podcast Collective, a podcast recommendation newsletter. She hosts several podcasts on the business of podcasting, which are grouped under the Pods on Pods Apple Podcasts channel. She has been working with clients on podcast marketing and launch strategy since 2019. Arielle is a member of the board of governors of The Podcast Academy.