The 'New Google' Update: An Exclusive Preview & Corresponding Strategies for SEO Optimizations
The 'New Google' Update: An Exclusive Preview & Corresponding Strategies for SEO Optimizations
A session hosted by our Left Lane preferred partner: Improove.
Google unleashed the biggest change to search results to how we know them in ... forever (don't worry, you haven't missed anything; for now, the "New Google" is opt-in only for a select audience). We understand that this may initially feel scary to some ... some are pronouncing SEO "dead"... yet again...
But SEO has persevered and proven wrong the "SEO is dead" rumors time and time again. SEO is projected to become a $122 billion market by 2028.
The Improove team (ex-googlers by trade, spinning off on their own and showing the insider-Google-ropes to leading companies), posits that change is good and each Google Update is a trampoline to overtake competitors. Especially the ones that seem so far out of reach.
Opportunities like these don't come every day. While the whole (SEO) world is currently grappling with what's happening with Google, Improove managed to get early access to the "New Google". With this unprecedented lead, they were able to re-engineer how the "new Google" works, which strategies and opportunities it presents, and tested tactics to win.
The TLDR: "New Google" is more conversion driven - which is good if you have a product or service to sell. The "New Google" also has very different "verticalized experiences" - for commerce, for B2B, for SaaS business, B2C platforms, etc. The Improove team will take us through these details and new strategies for SEO optimization during this exclusive session.
To get the most out of the SEO session with Improove, please share and prepare:
Top Comps: What Giphy was to Tenor, [competitor(s) x] is/are for me
Top Markets: "New Google" will be different depending on where you operate
Top Priorities: Market saturation vs. profitability - what do you need the most, fast roll-out vs. stretching the marketing-dollar further?
Things I always wanted to know from Google: Our Co-Founder Michael will spend a week with Googlers on a sailboat. Let us know what you would like to know from the Google Search team, and Michael try to find out.
For any questions reach out to alice@leftlanecap.com.