Community Coffee Takeover: Look Big When You're Small

​Startup companies entering busy markets face significant challenges in establishing brand presence and competing against established incumbents. How can these companies effectively position themselves to appear credible and competitive from day one?

​Join this Community Coffee Takeover with Kevin Forbes as we explore how smart brand positioning can help startups overcome market entry challenges. Learn core principles of brand building—like consistency, authenticity, strategic reach, and leveraging customer relationships—through examples and practical tips you can apply!

​​​​​Thanks to Alberta Innovates, through the Edmonton Regional Innovation Network, for fuelling our Community Coffee events!