This webinar will teach you how to unlock the power of real-time insights to boost your digital marketing performance and ROI. We will cover topics such as;
1.The importance of data-driven digital marketing - why data is critical to the success of digital marketing efforts and how it can help businesses achieve growth.
2.Types of data that are useful for digital marketing, such as website analytics, social media metrics, content and creative performance.
3.How to gather and analyze data from various sources, including web analytics tools, social media listening platforms and advertising accounts.
4.How to use data insights to develop effective digital marketing strategies that target the right audiences, create engaging content, and drive conversions.
5.How to measure the success of digital marketing campaigns using key performance indicators (KPIs) to continually optimize and improve campaigns over time.
After this session you’ll have the skills, knowledge and tool to start using digital marketing performance data to take your digital marketing to the next level.
In this webinar, I will be joined by Emma Lo Russo, CEO & Co-founder of Digivizer Australia’s leading digital insights technology and activation company. Digivizer is a top agency and technology partner to all the major social, search and web platforms and the first and only Australian company awarded LinkedIn Marketing Partner status.
She's a recognized advocate for start-ups, and is a recognized commentator on digital marketing and technology. Emma won the 2014 Carnegieʼs Den investment round which led to further funding, and is a Portfolio CEO for Heads Over Heels. She is a recipient of the AGSM Anita Prabhu Women Leaders in Business Award for entrepreneurship, innovation, leadership and business acumen, was awarded the Pearcey Foundation Tech Entrepreneur of the Year Award for NSW in 2016, won the ACS CXO Disruptor of the Year Award in 2018 and an ACS award for Thought Leadership in 2019, and won Entrepreneur of the Year in the 2021 ARN Women in ICT Awards.
Emma holds an MBA from the Australian Graduate School of Management at the University of NSW, and has completed further education in Leadership and Negotiation with Harvard University.
We look forward to helping you discover the role of insights in transforming your digital marketing and business growth!
1) Due to limited space of 500 attendees, you must first apply to register. Those who use corporate email addresses (i.e. NOT gmail.com etc. email addresses) will be given first priority. If you have a special circumstance, feel free to email me: firstname.lastname@example.org
2) The webinar will be pre-recorded and available as a link to all who successfully register.