​Digital Fashion Lab - MCBW

​Responsive Fashion Institute

​Showcase of Bavarian traditional Trachten culture in Virtual Reality.

​This event will introduce the Digital Fashion Lab project, which takes place in the digital world of Spatial.io. Visitors will first create their own avatar using Ready Player Me, then step into a virtual reality space to experience the Digital Fashion Lab project first-hand.

​Participants will meet the team behind this environment and will learn how this environment and its content has been created with a short q&a.:

* Adiella Bachse - Digital Fashion Artist

​* Kristina Thiele - Immersive Experience Designer

​* Jimena Cieza de Leon - Spatial Designer

​and will learn how this environment and its content has been created with a short q&a.


This will be followed by a conversation about the potential of digital fashion in virtual environments for companies.

​* Anna Graf, Innovation Lead Web3 of Arvato Systems, Bertelsmann Group

​* Juliane Kahl, the CEO of the Responsive Fashion Institute

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The project focuses on exploring digital fashion using platforms like Ready Player Me and Spatial.io. Specifically, it delves into Bavarian traditional tracht culture, aiming to document and preserve this heritage. During this project, training for both local and international designers and developing prototypes will be provided with modern technologies.

The project is part of the MUNICH CREATIVE BUSINESS WEEK (MCBW) 2024 and sponsored by the Bavarian Ministry of Economic Affairs, Regional Development & Energy and Bayern Design GmbH.

This event is also supported by the Team of Excellence – Cultural & Creative Industries/ Department of Labor and Economic Development, City of Munich.