Unpacking Product Market Fit - What Is It and How To Find It

​Precursor Ventures is excited to partner with Enjoy the Work (ETW) to offer founders in our portfolio a helpful session about how to navigate finding Product-Market Fit.

​In startup land perhaps no phrase is more important. Every founder seeks it. They spend enormous amounts of emotional energy and financial resources in pursuit of it. Yet ask 10 founders to define PMF, and you’re likely to receive 10 answers. Dare to ask the steps to follow to uncover this sacred milestone, and the answers will diverge even further.

​This session is designed to align and simplify. PMF is not murky. It is not vague. It can be measured. In this talk, ETW General Partner Mike Lewis will share:

​ 1. Their simple (3-part) definition of PMF

​ 2. The separate riddles of customer, problem, and solution

​ 3. The classic excuses they hear (and why they’re just excuses)

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Enjoy the Work (ETW) is a unique startup advisory firm dedicated to helping founders become exceptional CEOs. ETW's unique approach focuses on teaching essential skills—from managing boards and go-to-market planning, to capital raising and team conflict resolution.