Next-Gen Consumers & Cultural Strategy – Lessons from China
How do next-generation consumers think, behave, and make decisions? What can we learn from China’s rapidly evolving consumer landscape to shape marketing and branding strategies in Singapore?
In this talk and fireside chat, we’ll explore:
✅ The next generation of consumers – insights from China’s youth and how they compare to Singapore’s emerging generation.
✅ Cultural innovation & strategy – how brands in China are shaping cultural narratives and what that means for Singaporean businesses.
✅ Cutting-edge marketing & branding insights – lessons from China’s most advanced strategies that can help businesses grow in Singapore.
With over 15 years of experience as a business owner, consultant, and researcher in China, our speaker will provide deep insights into consumer behaviour, branding strategies, and cultural shifts that impact businesses in Singapore and beyond.
Come to learn about how relational strategies are going to be the key to creating new value with next-gen consumers.
About the Speaker:
Kevin Lee is a leading China Futurist and Consumer-centric Innovation Expert. As Founding Partner at China Youthology, a leading consumer insights & innovation consultancy, he has served as a marketing strategy consultant for executives at Nike, P&G, Lululemon, Apple, Disney, BMW, L’Oreal, Airbnb, Pepsico, Daimler, Danone, Intel, and others.
Kevin’s keen capacity to blend analytical and creative abilities enables his mastery in sifting out key insights, drawing strategic implications and crafting powerful concepts. He is highly effective in brand strategy, portfolio management, product go-to-market, product innovation and trends. Kevin’s passion is discovering and planning corporate purpose and purpose marketing.
Kevin is a highly demanded public speaker, frequently speaking at international summits like the Microsoft CEO Summit, Cannes Lions International Festival of Creativity, Consumer Goods Forum Global Summit, DLD, and many more.
Kevin is Founder of the Purpose Accelerator, a program that helps individuals discover their personal purpose. He is also a Goalkeeper, in association with the Bill & Melinda Gates Foundation, promoting and furthering UN’s Sustainable Development Goals in China.
Kevin is a native Canadian and holds an MBA from Canada’s #1 business school, the Schulich School of Business, York University, graduating Dean’s List Honours. He has spent the last 20 years in China.
https://www.linkedin.com/in/kevinkclee
About the Organiser:
A groundbreaking initiative by the Institute for Adult Learning (IAL), the Adult Learning Collaboratory (ALC) is a first-of-its-kind, crucial social innovation that aims to energise the adult learning landscape in Singapore & beyond. Set up to tackle the complex challenges in adult learning, the ALC is a collaborative platform with an open-innovation ecosystem involving diverse stakeholders, including enterprises, education and training institutes, educators, researchers and policymakers. Drawing on IAL’s body of research, these stakeholders will engage in co-framing of issues, co-creation of innovative solutions, and iterative cycles of experimentation in real world settings.