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How to Leverage Developer & Open Source Communities in your GTM

Hosted by Taylor Bernal @ Costanoa Ventures & Martina Lauchengco
 
 
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About Event

We're kicking off Costanoa's first Learning Lab of 2023 and with a hot topic: Developer Marketing! We’re bringing in two experts, Talia Moyal and Chris Reuter, who will talk about their experience leveraging developer and open source communities and help you understand how to evaluate how well this channel is working for you. More about our special guests:  

  • Talia is the Head of Product Marketing at Airbyte where she manages all things product launches, sales enablement, press relations, analyst relations, content marketing and pricing strategy. Talia's background is in product management and product marketing, with previous roles at WorkOS, Lightstep (acquired by ServiceNow), SignifAI (acquired by New Relic) and Oracle. Her focus has always been in the developer tools data space, specifically with products that have both open-source and enterprise offerings. Talia currently splits her time in San Francisco and London. 

  • Chris is the Head of Growth at Prefect, a dataflow automation startup, where he's built marketing and growth teams and is responsible for the self-serve GTM motion. He was Director of Sales at Tellius, an augmented analytics startup, previously. Before that he was involved in sales, pricing and finance at IBM almost entirely within the Netezza business unit. Chris grew up in Maine, and he hopes the conversation veers to Northern New England at some point!