Into the Streets: The Impact of Direct Sales Agents on Product Distribution

​This webinar will explore the critical role of direct sales agents in product distribution and scaling business, with a particular focus on how field-based sales networks are driving growth in emerging markets. Participants will gain actionable insights into how to build, manage, and scale direct sales teams to reach larger customer segments and increase market penetration.

​Focus Areas:
We will dive into the operational and strategic value of direct sales agents, including how they enable deep market reach, personalized customer engagement, and last-mile distribution. 

​Key topics include:

• ​Recruiting, training, motivating and incentivizing high-performing sales agents

• ​Real-world case studies of successful agent-driven distribution models across Africa

• ​Technology and tools that empower field sales teams

• ​Addressing key operational challenges such as attrition, quality control, performance tracking and improvement.

• ​Measuring ROI of Sales Network activities and understanding the long-term brand impact of direct sales strategies

​The session will also discuss future trends shaping the evolution of direct sales, including digitization, data-driven performance management, and integration with broader go-to-market strategies.

​Throughout the webinar, attendees will receive practical frameworks, success stories, and strategic guidance from industry experts.