Herzliya Mobility Challenge - Launch Event
Herzliya Mobility Challenge
Call for Startups in Urban Transportation and Mobility
The City of Herzliya, HiCity, EcoMotion and General Motors invite you to a special event unveiling the Herzliya Mobility Challenge, aimed at promoting innovative mobility technologies within the urban space as part of the Move2Urban program.
Date: July 14 2025
Time: 18:00–20:00
Location: General Motors offices, 13 Arie Shenkar St., Herzliya
Agenda:
18:00 – Gathering
18:15 – Opening remarks
• Ifat Zamir, Director of HICITY
• The Mayor of Herzliya, Mr. Yariv Fisher
• GM Board Member, Mr. Gilboa Shveki
Tobias David, Senior advisor to the mayor of Leipzig
shaping the future with courage - #sustainability, #mobility
18:55 – Panel: Urban Mobility Innovation – Opportunities and Challenges
Moderator: Rinat Yogev, Partner at GM Ventures
• Eyal Fabian – Deputy Mayor of Herzliya, Head of Transportation
• Ilana Paz, Head of Technology Projects, NTA
• Meni Maor – Partner, Mobilitech Investment Fund
• Adi Greenberger – Ecosystem Manager, EcoMotion
19:25 – Startup pitches
Startups who register early will have the chance to present a short pitch during the event (up to five startups will be selected).
Entry to the event is subject to presenting a valid ID.
Weapons are not allowed on the premises.