Ad Brake: How to stop advertising fuelling the climate crisis
To kick off London Climate Action Week, a coalition of leading NGOs, whistleblowers, journalists and creatives are joining forces to expose and explore the advertising industry’s role in fuelling the climate crisis, and what we can do about it.
From slick greenwashing campaigns to coordinated disinformation, advertising has long helped polluters distort the truth and delay climate action. But a growing global movement is reclaiming creativity to challenge this power, demand accountability, and rewrite the future.
Through whistleblower testimony, investigative journalism, creative campaigns, and bold policy demands, this cinematic event will show how we can shift the industry away from marketing pollution, and towards scaling real solutions.
Featuring -
Polina Zabrodskaya – Whistleblower and former creative partner at AMV BBDO
Ellen Ormesher – Investigative journalist at DeSmog
Lucy von Sturmer – Founder & CEO, Creatives for Climate
Robbie Gillett – Director, Adfree Cities & Badvertising
Doors will open 6 with a prompt start at 6.20pm - at which point cinema doors will be closed. Please arrive on time.
Seats are limited — register to request yours.
🎟️ Join us and be part of the movement to reclaim creativity for climate justice.
📍 Curzon Soho, 99 Shaftesbury Avenue, London W1D 5DY
📅 Monday 23rd June 2025, 6:00–8pm
About the Partners:
About Creatives for Climate
Creatives for Climate is the world’s largest and most diverse network of creatives dedicated to climate action, uniting over 6,000 members across 90+ countries and a rapidly expanding alliance of ethical agencies. Founded in 2019, the non-profit has become a global force for climate leadership, recognized as an official accelerator to the UN-backed Race to Zero campaign and now partnering with Oxford Net Zero. Find out more www.creativesforclimate.co
About Climate Whistleblowers
Climate Whistleblowers is an NGO that aims to enhance corporate and government accountability by providing holistic support to individuals who disclose information on wrongdoings that worsen the climate crisis. CW focuses on maximising the impact of their revelations, advocating on their behalf with the aim of putting an end to such practices.
Find out more more: www.climatewhistleblowers.org
About De Smog
DeSmog is a celebrated media outlet that catalyses change with investigations that reveal who is blocking action to protect climate and nature – and why. We expose the actors who spread mis- and dis-information, their underhand tactics and hypocrisy, and political influence.DeSmog’s investigations are used as evidence by policymakers, lawyers and campaign groups. Ultimately by reducing the influence of polluting interests over politics and society, we aim to create openings for solutions to win a just and sustainable future.
Find out more: www.desmog.com
About Badvertising
Badvertising is a campaign that exposes and challenges advertising and sponsorships that promote high-carbon products like SUVs, airlines, and fossil fuel companies. It argues that these ads fuel climate breakdown by normalising polluting behaviours and misleading the public. The campaign calls for bans on fossil fuel advertising, similar to those on tobacco, to protect people and the planet.
Find out more: www.badverts.org