Social Media for Disability Awareness – Can it Really Work?
Is it possible for you to use social media to create social impact? Join us as we share our impact case study: a campaign that reached 20 million total impressions educating the public about the lives of persons with disabilities! From the creators of Singapore's first "micro-influencer" disability awareness campaign.
You'll hear from the creative team behind the campaign itself, and learn about the secrets we used to supercharge our social impact objectives. This is a unique project with a peek behind the curtain you will not find anywhere else: a must-attend for content managers, social media practitioners, and community change-makers, especially those in the social impact sector.
What We'll Be Sharing
• How we leveraged social media platforms and user-generated content to create real impact
• Storytelling techniques we used to win the hearts and minds of audiences
• Case study of real videos and analytics from our social campaign
About The Campaign
"i'mable To Live" is a public education campaign spearheaded by the i'mable Movement by SG Enable, and production company Blind Mice Media to educate the public about the lives of persons with disabilities.
What we've achieved:
• 20 million total impressions reached
• 42 short-form videos created
• 7 persons with disabilities as "micro-influencers"
• Cross-posting across TikTok, Instagram, YouTube Shorts, and LinkedIn
• Organic + Paid ads strategy
20 minutes at the end of the session will be allocated to Q&A. Ask us anything!
We will only be conducting this one-of-a-kind online workshop once. So save your seats and we'll see you online on Friday, 27 June!
This online workshop is brought to you by i'mable by SG Enable, a public education movement celebrating the abilities of persons with disabilities while encouraging everyone to take positive action for disability inclusion.
About Blind Mice Media
We're a digital media and technology company focused on telling stories for the under-represented and unheard voices of society. Our unique approach to storytelling reaches audiences with relatability, humour, and a focus on building communities while sparking important conversations. Our work has spanned the commercial, non-profit, and public sectors, embarking on one-of-a-kind projects that make a positive difference to our world.