The "Bow-tie" funnel & how it will drive the growth of tomorrow
The Funnel You Built Yesterday Won’t Get You to Tomorrow!
Still using the classic funnel model? Acquisition costs are rising and retention is tougher than ever. It's time for a new approach.
Join us for a practical, insight-packed Bowtie Funnel session with Mitch Richards at Future Perform.
3 Key Takeouts:
Bowtie in Action: Learn how modern brands drive sustainable growth by balancing acquisition and retention—turning every customer into a lifelong advocate.
Beyond Acquisition: Uncover why your biggest revenue wins (and risks) now happen after the sale—through expansion, renewal, and referral.
Unified Growth Engine: Get tangible strategies to align marketing, sales, and customer success into one seamless journey for compounding results.
Walk away with proven frameworks, actionable metrics, and a playbook to future-proof your growth strategy.
Sponsor
Future Group
Future Group is a network of marketing agencies specialisng in tailored services that deliver meaningful business outcomes. Their companies collaborate to create scalable solutions for brands.
Their teams provide high-impact services in branding, positioning, storytelling, go-to-market strategy, sales enablement, and conversion optimisation. They design websites, craft effective media strategies, build business growth models and create engaging social content.
At the core of their work is storytelling—helping clients clarify what they want their audience to think, feel, and do, then shaping narratives to achieve it.