Data-Driven Loyalty: Rethinking Customer Engagement

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Join Recart and its global audience of customers and partners to learn ecommerce scaling strategies

Recart Webinars are live, virtual meetups where industry experts share their knowledge and best practices around e-commerce growth and marketing.



Data-Driven Loyalty: Rethinking Customer Engagement


Technology has evolved beyond comprehension over the years and so consumer behavior is changing. Having a data-driven loyalty program allows you to understand what works and what doesn’t with your customers. It also allows you to better experiment with different campaigns and promotions, which above all leads to better business decisions.

It’s 5-25 times more costly to acquire a new customer than to retain an existing one. Also, members of loyalty programs tend to spend 12-18% more on average The majority of brands does a good job of retaining their customers through seasonal sales but they don’t realize their gap in the customer experience strategy: a data-driven loyalty program that will bring back current customers off-season.

If you already rely on loyalty to some extent but want to evolve your data-driven organization and open up a whole new opportunity, join us for this virtual meetup.



AGENDA

Boost loyalty & repeat purchases with SMS marketing - Elena Kostova, Product Marketing Manager, SMSBump

A/B testing to increase and improve customer loyalty - Daria Rose, eCommerce Director, TVP NYC

5 Ways Messenger Marketing personalizes your customer journey - John Vrancsik, Marketing Manager, Recart

About the Speakers

Daria Rose has been working in the eCommerce space since 2013 when the TVP eCommerce Agency was founded. They focus on data-driven design and development, ensuring you are seeing the results you are looking for.

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Elena is the Product Marketing Manager at SMSBump, with 3+ years of experience in the field and extensive knowledge in SMS marketing particularly. Her goal with SMSBump is to empower thousands of brands to leverage all the unique capabilities of SMS and use the channel to establish long-lasting relationships with customers, drive more sales, and boost revenue.

Join us for this 1-hour webinar, to get actionable insights and creative best practices to create loyalty and drive repeat purchases for your brand.

We'll dedicate plenty of time for a live Q&A at the end of the virtual meetup, so in case you've got some more specific questions that need answers, here's your chance. Send us your questions in advance so we can answer them in detail.

 

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