10 things you think are true about your customers, but aren't - Dan Chuparkoff, Product Leader @ Google

​Do you really know your customers? Do you think they look like Spotify and Snowflake? And you? They’re Agile? They're cloud? They're DevOps?

​Maybe. But not likely.

​When you're inside a tech company, it can be hard to see the reality of other industries. The fact is, most of your customers are not sipping on-tap Kombucha in San Francisco while attending a DevOps meetup. They're out in the rest of the country and world, working across various industries, fighting for resources, and keeping the lights on.

​Join us with Dan Chuparkoff, Group Product Manager at Google, who will dive into all the ways typical software companies miss the mark when it comes to knowing their customer. And how to find what really motivates your ideal customer.

​About Dan

​Dan Chuparkoff is a pioneering product leader, keynote speaker, and one of the world’s leading experts on modern team collaboration. Dan has been helping to define what collaboration means since the early 1990s. He ran successful start-up ventures and held senior leadership positions in established enterprises. Dan has a gifted talent for making complex topics easy to understand for any audience.