Duolingo’s Growth Hacks: Scaling to 200M Users for Free
Join us for a compelling workshop led by Gina Gotthilf to learn all about Duolingo’s early growth strategy and how they scaled to 200M Users with $0 in Ad Spend!
Curious how apps like Duolingo get to hundreds of millions of users without spending any budget on marketing? Join us for an exclusive talk by Gina Gotthilf, the company's ex VP of Growth and very early employee.
Gina will share early screenshots and examples from the company's first years, from a/b tests to PR campaigns around the world. She'll also share lessons from her time leading growth at Tumblr in Latin American countries, working on the Mike Bloomberg presidential campaign, presenting at the White House, and launching her own VC firm. Finally, she might give us a sneak peek into her new startup.
More on the Speaker:
Gina Gotthilf is a startup growth expert, VC, and entrepreneur who has helped scale top startups to hundreds of millions of users, most notably leading Duolingo’s growth from 3M to 200M users.
She previously led Latin America growth for Tumblr, co-founded Latitud (a leading early-stage VC fund in Latin America), worked on the Mike Bloomberg presidential campaign, and presented at the White House to President Obama.
Now, she’s building a new edtech startup with Duolingo’s former Head of Product. Originally from Brazil, Gina holds a B.A. in Philosophy from Brandeis and lives in NYC.
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The NYU Entrepreneurial Institute provides reasonable accommodations to people with disabilities. Requests for accommodations for events and services should be submitted at least two weeks before the date of the accommodation need. Please email zgb215@nyu.edu for assistance.
NOTE: THIS EVENT IS ONLY OPEN TO CURRENT NYU STUDENTS, FACULTY, & STAFF. EACH ATTENDEE WILL BE REQUIRED TO SIGN IN WITH THEIR NYU ID CARD