Panel: Accelerating Government Sales
Unlock the $2 Trillion Public Sector Market
April 17, 2025 | Salt Lake City | Hosted by 47G & Talbot West | Sponsored by Carahsoft
Your commercially successful product deserves access to the massive public sector opportunity. Government contracts represent over $2 trillion in annual spending across federal, state, and local agencies, yet most companies don’t tap this massive market.
What You'll Learn
Market Entry Strategy: Identify your ideal government verticals and certification requirements
Contract Acceleration: Navigate GSA, NASPO, and other procurement vehicles without the years of trial and error
Sales Organization Design: Build and structure your government sales team for maximum efficiency
Pipeline Generation: Create vertical specific sales plays that drive consistent results
Effective Lobbying: Maximize ROI on government relations investments
Expert Panel
Wendy Whitcomb, ex-DocuSign, ex-Oracle, ex-Salesforce. Wendy scaled public sector sales organizations for DocuSign, Salesforce, and Oracle, driving hundreds of millions of dollars in revenue. Her methodical approach to government contracts, vertical enablement, and sales plays helps technology companies rapidly establish and grow their public sector business.
Joe Ross, ex-Oracle, ex-VMware. Former Enterprise Sales Director for Oracle's Western Region Public Sector with extensive experience in government procurement processes. Previously led Federal/SLED business units at VMware and Broadcom, achieving 188% SaaS growth and managing FedRAMP attestation. Founder of The Ross Group, specializing in government affairs and enterprise technology for public sector clients.
Craig Miller, Director of Defense Initiatives and Partnerships at 47G. Craig has extensive military leadership in intelligence and special operations. With a proven track record building strategic partnerships across government and defense sectors, Craig helps companies navigate complex regulatory environments and develop actionable growth strategies within the defense ecosystem.
Moderated by Jacob Andra, Chief Innovation Officer, Talbot West. Leading authority on AI powered sales optimization for both public and private sectors
Interactive Breakout Sessions
Following the panel, join focused breakout discussions where you can:
Dive deeper into specific government verticals relevant to your business
Get personalized guidance on your public sector strategy
Connect with experts and peers in a smaller, more collaborative setting
Address your unique challenges with targeted solutions
Who Should Attend
This executive forum is for:
Commercial companies with proven products seeking new growth channels
Sales leaders evaluating public sector expansion
CEOs and CROs looking to diversify revenue streams
Limited Seating Available
Secure your spot for this exclusive opportunity to build your public sector sales roadmap with the industry's leading experts.
REGISTER NOW!
Hosted by 47G and Talbot West | Sponsored by Carahsoft