

Reimagining Wine in the Digital Age — From NFTs to AI with Dan Petroski
We’re thrilled to host a special conversation with a pioneer at the crossroads of tradition and innovation: Dan Petroski, founder of California’s iconic white-wine label Massican (https://www.massican.com/).
This isn’t just a conversation—it’s a deep dive into the future of wine:
How Dan leveraged NFTs and digital collectability
Why virtual wine bars and blockchain-powered provenance are becoming real tools for connection
Where AI, community data, and personalization are reshaping wine discovery
How collectors and enthusiasts can adapt to the shift toward digitally-enhanced appreciation and investment
This is your front-row seat to explore how technology can protect, amplify, and redefine value in wine—while staying grounded in craftsmanship and terroir.
Save your seat and join the conversation about wine’s tech-powered future!