Startup Series: Brand Safety and Suitability Part 1
Event Description:
Interested in podcast advertising for your startup or brand? Join our comprehensive 10-part series designed to simplify the process and arm you with effective strategies for success in this unique advertising space.
This session is Part 1 of 2 and will cover:
The relevance of Brand Safety and Suitability for your brand
Tools to ensure a brand-safe advertising environment
Differences in brand safety between podcast advertising and other marketing channels
Key focus areas and common misconceptions
Navigating host controversies
Strategies for unbiased content and maximizing opportunities
This session will be moderated by:
Dan Granger (Moderator) CEO and founder of Oxford Road. As the leading independent audio advertising agency, Oxford Road helps brands around the world to harness the power of audio advertising to achieve best-in-market performance at maximum viable scale. Oxford Road leverages its proprietary data solutions, such as the Audiolytics™ Ad Scoring Algorithm platform and the Performance Index for media influence scoring, as well as brand safety and suitability solutions, to help its clients profitably reach millions of people each day through podcasts, radio, streaming, and smart speakers.
Our expert panelists for this session include:
Pat LaCroix, Executive Vice President, Strategic Partnerships at Seekr. Seekr is a privately held artificial intelligence company that delivers a complete end-to-end AI and data platform with comprehensive content scoring capabilities and a toolset to build principle-aligned Language Models. Seekr’s expertise in content acquisition and scoring & analysis empowers transparent and responsible Foundation Model and AI application development that incorporates explainability throughout the process. Most recently, Seekr launched and announced its entry into the brand safety and suitability arena with the introduction of Seekr Align and its recently patented Civility Score™ that measures the severity and frequency of personal attacks in podcasts to help both advertisers and publishers reliably and responsibly unlock reach and revenue. Prior to joining Seekr, Pat spent his career building brands and driving commercial growth for venerable brands such as Bose - where he was recognized by Sport Business Journal’s “Forty Under 40” award - and CVS Health, as well as major media agencies like Mediahub and Havas Media.
Scott MacDonell is the Group Vice President of Global Campaign Strategy at Oracle. He has a background in senior management at advertising agencies and marketing roles in fast-growing companies, notably as Vice President of Marketing at LegalZoom.com, where he established a significant brand presence. He has also led marketing at ScoreBig, BizCounsel, Bambee, and Moinkbox, frequently utilizing podcast advertising for growth. Scott holds an MBA and MS in Computer Information Systems, along with a Master's Certificate in Telecommunications Management from the University of Miami, and graduated Summa Cum Laude from the University of Arizona.
Throughout this series, you can expect to gain a comprehensive understanding of podcast advertising, including:
Assessing the benefits of podcast advertising and whether it's the right fit for your brand.
Identifying the right partners and strategies for purchasing podcast advertising.
Selecting the most suitable hosts and shows to collaborate with.
Exploring various podcast ad formats and how to effectively utilize them.
Measuring attribution and understanding the return on investment.
Creating media plans and strategies for short, mid, and long-term success.
Navigating the industry lingo and terms.
Integrating podcast advertising seamlessly into your overall marketing mix.
Addressing topics like brand safety, AI, creativity, and more.
Join this series to unlock your brand's potential in the dynamic world of podcast advertising. Whether you're a newcomer or seeking to enhance your strategy, our sessions are tailored to equip startups and brands with the knowledge and tools to thrive in this advertising landscape.
This series is hosted by Ossa, with special guests. Ossa is a podcast advertising and creator management platform on a mission to bring podcast advertising to brands and podcast creators of all sizes.