MtN AMA: Make your data team a research team with Jimmy Mogrip

​This week we're joined by Jimmy Mogrip, Global Director of Insights at Podimo.

​If you read the article Are we approaching a value crisis? you'll remember Jimmy's team in the positive examples of data teams adding more value:

​Case Study 4: A team for the big, hairy problems

​Lastly, one team I spoke to had a research branch of their data team that was responsible for tackling some of the company’s biggest, messiest problems (e.g. How to engage users?). By creating a team in charge of those big problems, and by successfully addressing some of those problems, their value was evident and felt by the wider organization.

​Creating even a small team that is responsible for driving value can be a powerful way to change the discussion around your data team.

​Jimmy will be hosting this week's coffee to talk about:

• ​why he created a research arm of his data team

• ​what does that look like, how has it changed things?

• ​who else will benefit from doing the same

• ​any cautions for people starting their own research arm (or similar)

• ​and any other questions from attendees!

​It's not one to miss! See you there :)