​Coffee & Conversations:
Finding Your Niche

​Discover the importance of finding a niche for your startup. Led by Kathryn Hicks, founder of Creature Studio, participants can expect to learn how a focused approach can help you stand out and build a strong foundation for your business.

​This event will start at 8:00 A.M. Coffee will be sponsored by Belltower and breakfast will be provided by Epicenter.

​About Your Presenter: Kathryn Hicks
Kathryn Hicks is the Founder and Art Director of Creature Studio, a pioneering company specializing in creating compelling, interactive characters for businesses and brands using extended reality (XR) and AI. XR is an umbrella term that includes augmented reality (AR), virtual reality (VR), and mixed reality (MR).

​With over nine years of experience in the XR industry, Kathryn has developed immersive experiences for top brands like HBO, Snapchat, and Hilton. Notable projects include the acclaimed Snapchat Custom Landmarker for HBO's House of the Dragon and innovative AR mascots for corporate clients. Kathryn continues to push the boundaries of XR, creating experiences that captivate and inspire audiences.

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About Epicenter
As the front door to Memphis’ entrepreneur ecosystem, Epicenter collaborates with a network of partners to ensure that entrepreneurs have equitable access to the networks, ideas, people, capital and customers they need to launch and thrive.