Live Podcast: Lessons from flaconi’s CHRO, Alexandra Szarmach

​What does it take to lead with impact in the ever-evolving world of beauty and business? 💬

​We are sitting down with Alexandra Szarmach, CHRO and Managing Director of flaconi, Germany’s leading online beauty retailer. Alexandra is not just shaping the future of work—she’s redefining leadership with a focus on female empowerment, diversity, and equality. From her years at Sephora and Nestlé to now leading a team of over 700 people from 60 nations at flaconi, Alexandra brings a wealth of insight into building high-performing teams.

​In this live podcast we’ll explore:
🔹 How to lead with purpose in a fast-changing industry
🔹 The future of work in beauty and beyond
🔹 Lessons from Alexandra’s leadership journey

​You are in for a treat. Expect bubbles, finder food, onsite beauty experience, and exclusive goodie bags curated by the flaconi team—all wrapped up in an unforgettable evening with a DJ playing nice tunes. 💄🥂 

​This event is made possible in partnership with flaconi, a pioneer in the beauty industry that has been transforming how we experience beauty since 2011. With over 1,000 international brands and 50,000 products, flaconi is a true innovator—much like the leaders it champions.

​We’re looking forward to seeing you ❤️ @waa.berlin

​​​About WAA Podcast: The Women Authors of Achievement (WAA) Podcast is a platform for authentic voices and powerful stories, where every conversation feels personal. Celebrating trailblazing women in Berlin and beyond, WAA brings their journeys to life. Founded and hosted by Daria Suvorova, the podcast creates space for bold ideas and meaningful impact.