Driving Organic Growth in Your Agency
Join David Clayton, Founder and CEO True & North, for a session on how to Drive Organic Growth for your Agency
Open via invitation to LWS Members who want to get a taste of what our monthly training sessions include and learn more about Agency Owners or Strategy Leaders tiers
Today, agency leaders need to advise clients on unfamiliar challenges and, at the same time, across product portfolios that are often too broad for them to master. That means the confidence required to grow a business beyond a pre-agreed scope often isn’t there.
Your team carried weight with clients, but many don’t consider themselves “sellers”.
True & North has been working with Publicis Groupe, R/GA, GroupM and OMD to help them address this challenge by embracing and embedding approaches that consistently impact retention, client satisfaction and organic growth.
In this interactive Workshop, True & North Founder David Clayton will share the fundamentals of True & North’s Centered Thinking Methodology.
The session will show you:
● How to shift Client leaders’ mindsets from Selling to Solving
● How to enable authentic, empathetic growth conversations with clients
● How to unlock growth using the very thinking you’re best at
● How to create an intuitive route into growth - connected to your people’s work and passions
From David:
I’m an ex-bartender – Miami Beach, The Hamptons - and what I know about people I learnt slinging drinks.
Later, I landed at the Guardian, where I had the privilege of picking up the phone and creating commercial partnerships where none existed before, of leading teams, designing products and selling them to the likes of Google, Vodafone and the United Nations.
Over the last decade, I’ve led the training company I founded, True & North, anchored on a simple truth: Good things happen when you 'get’ your clients.
Our training is used by smart organizations - incl. Samsung, Meta and Publicis - to prepare for, deliver and protect their most important client conversations.
Our hands-on workshops bring together the creative toolkit of Design Thinking and the rigor of Consultative Sales to give all profiles of people the steps, language and guardrails they need to consistently drive growth.