Digital Marketing w Shashank Shekhar
Who am I?
I am an Engineer turned Marketer with varied experiences across Online Marketing & Analytics, especially in scaling start-ups from scratch.
Currently, I am associated with Bijak (an Agritech Start-up) where I am heading the Marketing & Analytics vertical, built and handling a strong team of 20 members in Growth, Performance Marketing, Social Media, Data Analytics, CRM, Creative & Communications. Added a total of 350K+ users on the platform & reached 100K MAU in less than 6 months’ time.
Prior to Bijak, I was a part of Vedantu (Ed-Tech) where I was heading the App - Digital Marketing team. Worked directly with CBO & CMO to scale the app from 0 to 25M+ users in less than 18 months with consistent top ranks in the Education category on Google Play-store (App Won Google Play: User’s Choice App Awards 2019).
Started my initial days with Myntra (Fashion) where I planned, executed and managed a budget worth more than $30M in 2 years span.
What to expect?
I will cover the Digital Marketing Ecosystem. Will share my journey and how I learnt along the way. Will share the curriculum and content I and my team have curated over the years and will help you build your roadmap of getting into Digital Marketing and growing in the ranks.