Building What Matters: Product Design & Customer Discovery in Senior Living
Why do so many AgeTech innovations fail to gain traction? The answer often lies not in the technology itself, but in understanding the true needs of older adults and their caregivers.
Join Toronto's leading AgeTech community for an evening of insights, discussion, and practical application where we'll bridge the gap between innovative ideas and market success. Discover how to build products that older adults actually want and need – directly from those who've done it successfully.
Our speakers and special guests include:
Michael Forde, Product Management Lead & Digital Health Specialist
Mariam Ayyoob, Director of Research & Strategic Design, Koru
Lora Bruyn-Martin, Director of Innovation, Schlegel Villages
By bringing in perspectives from the broader product development world, you'll gain access to proven customer discovery methodologies and design thinking approaches that have transformed products across multiple industries. These cross-sector insights are exactly what AgeTech needs to break new ground and avoid the common pitfalls that constrain product success.
Whether you're a startup founder refining your concept, a product designer seeking deeper user understanding, or a senior living operator looking to implement the right solutions, this session provides the tools to make your next innovation truly resonate with older adults.
Thank you to our sponsors, hosts, and partners: Amba, Schlegel Villages, AgeTech Labs, and Agetech Atlanta.