Creating Email-Based Courses (EBCs) for Fun and Profit
Will is the founder of Big Later, the internet’s most entertaining crash course on personal finance, investing, and employee equity.
Before starting Big Later he spent 6 years at Salesforce in strategy, growth, enablement, and partnership roles.
His free time goes towards practicing Brazilian jiu-jitsu and doing all the outdoor sh*t you can do in Bend, OR (which is where he calls home).
Agenda
Will and Art will do a deep dive into:
Text as a Medium for Education: Pros and cons of the written word for teaching
Reasons not to create an EBC: Why you definitely should not create an EBC yourself
Non-negotiables of an EBC: Basic building blocks of an email-based course
Tricks of the Trade: Will’s learnings from writing 100,000+ words for email-based courses