Upskilling Workshop | Tackle 10x the Marketing Workload with Limited Resources using AI
Modern marketing asks small teams to do the impossible: generate daily content, manage cross-channel campaigns, run funnels, SEO, visuals, automation — all without breaking stride or budget. Hiring a full team? Not always an option.
This workshop shows you another way.
In just two hours, you’ll learn how to build a marketing system that thinks like you — blending strategy with AI-powered execution to scale what matters, not just what’s trending.
Using a simple product as our demo, we’ll walk through how to:
Train a custom GPT on your brand’s voice so it can write, plan, and strategize with you.
Create written and visual content at speed using tools like Midjourney, Getimg, and ChatGPT.
Streamline publishing across platforms with Storychief — say goodbye to copy/paste chaos.
Build landing pages and CRM funnels in minutes using tools like Bolt.new and Mak — no dev team required.
But this isn’t just about tools. It’s about building a system that aligns with your strategy, scales your voice, and frees up your time. Because the best content engine isn’t the flashiest — it’s the one that’s built on clarity and runs without friction.
You’ll walk away with:
A custom-trained GPT that writes in your voice
A functional content engine with SEO and syndication
A starter ad kit of AI-generated visuals
A live landing page and automated lead funnel
And most importantly: a scalable system grounded in your strategy
Who It’s For:
Small business owners, marketing generalists, freelancers, and lean agencies who need to do more — without becoming a commodity.
What You’ll Need:
A laptop and an active ChatGPT Premium account to build your custom GPT live.
Get to know Shaan Kirpalani
Founder, Pathfinder | Brand & Content Strategist | AI Marketing Systems Expert. Shaan Kirpalani is a 15-year advertising industry veteran who’s led brand strategy and creative campaigns for global names like Samsung, Toyota, The New York Times, DIRECTV, and Viasat. His background spans big brands, big budgets, and complex business challenges.
Today, he brings that same strategic firepower to small teams as the founder of Pathfinder — a consultancy built for founders, freelancers, and growth-stage businesses. Shaan helps clients clarify what makes them valuable, then turns that clarity into action through sharp messaging, content ecosystems, and AI-powered marketing systems that scale without losing authenticity.