PLG as You Move Upmarket

​PLG is almost universally applied (or desired) by every B2B product company. But the biggest PLG success stories are companies that focus on the SMB segment. A question that a lot of PM, GTM, and Growth leaders are wrestling with is how to evolve a PLG motion as you move upmarket.

​Join this session with 2 B2B product leaders as they discuss the intersection of product led growth with enterprise pricing, positioning, and purchasing. All your burning questions will be answered, including:

​1. How might your PLG motion start to change as you look to attract more Enterprise admins and buyers?
2. How do you navigate the tension between viral growth and Enterprise expectations in large accounts?
3. What mindset and behavior shifts are needed in your PM/GTM teams to continue PLG success upmarket?

​Shahzad Shaikh is the Head of Product Management for the Growth Pillar at Asana. He leads areas across Asana’s R&D organization, including product-led growth, mobile, desktop, search, core navigation, and AsanaDotCom. He previously led product teams within Meta’s Monetization organization building business products that enabled tens of millions of businesses and creators to connect, engage, and transact with their audience across Meta’s family of apps. You can tune in to more of Shahzad's thoughts on his newsletter: Reflections of a PM.

​​​Ibrahim Bashir has been building and shipping software for over 20 years. He is currently an executive at Amplitude, where he serves as the VP of product. Before that, he scaled new products at Box, service infrastructure at Twitter, and the Kindle business at Amazon. And in past lives, he studied computer science, taught algorithms courses, wrote radiology software, built e-commerce platforms, and served as a technology consultant. Ibrahim is also a prolific creator of content around the discipline of product management and craft of cross-functional leadership. You can consume his latest musings via his Substack newsletter Run the Business.