Clay Whaaaat? Everything you need to know about Clay.
Clay Whaaaat? Everything you need to know about Clay.
What it is, how it works and where it fits in a modern GTM tech stack.
If you’re in Sales, Marketing, or any GTM role, we’re sure you've heard about Clay by now.
And you might be thinking…
But what is this magical tool? How does it even work? What does it actually do? How does Clay fit into my business?
Well worry no more (phew).
Join Mark Colgan and The CMO Circle as we dive into the world of Clay.
Our goal is to remove as much jargon as possible and share practical examples to explain how Clay works, who can benefit from it, and why it's often called a "spreadsheet on steroids."
About Mark
Mark Colgan has 15 years experience in Sales and Marketing and consults SaaS companies and Agencies who need help with generating more pipeline and closing more deals.
Having run a 100 person lead research agency which processed millions of rows of data each year and provided prospecting lists for their clients each week, Mark is often the “go-to” person for all things Outbound.
In 2024, Mark joined the Clay Creator Program where he creates helpful video tutorials, templates and guides.