Case Study: Building Ulta Beauty's Transformation Office from Scratch

​If there’s one thing that ever-changing market trends keep telling us, it’s this: companies that are built to last must have robust transformation offices. That’s why we’re delighted to host a live podcast recording on change leadership with Laura Beres, Vice President of Merchandising, Strategy & Growth at Ulta Beauty. Learn from her insights and reflections as she built Ulta Beauty’s transformation office from the ground up.





About Laura:

Laura Beres, a dynamic business leader with nearly two decades of expertise in retail and consumer industries, currently drives growth as Vice President of Merchandising, Strategy & Growth at Ulta Beauty. At Ulta, she created and led Ulta Beauty’s enterprise transformation, including shaping and building the Transformation Office. She has also spearheaded transformative initiatives like Conscious Beauty, emphasizing sustainability and transparency. Her journey began in financial services before transitioning to Deloitte Consulting, where she honed her skills in growth and transformation strategies. Beyond her corporate role, Laura serves on the Board of Directors for Nanophase Technologies and Youth Guidance, reflecting her commitment to both business and community impact. She holds an M.B.A. from The University of Chicago Booth School of Business.