Culture eats strategy for breakfast
Why culture matters more than you think
In the fast-paced world of startups, founders are constantly juggling product development, market fit, investor pitches, and team growth. But one critical factor is often overlooked: culture.
And here's the kicker: The #1 predictor of a startup’s ability to innovate is the level of psychological safety within its culture.
If your team doesn't feel safe to take risks, speak up, or fail fast, your innovation engine is already running on empty. This workshop will give you practical strategies to design, refine, and leverage your culture as a true competitive advantage.
Why attend?
Led by Jaïr Halevi, Head of Startups & VCs at Miro and Head of Culture at Pygma, this session will equip you with real-world tools to build a culture that fuels growth, creativity, and resilience.
Learn why culture drives success—and how ignoring it can hold you back.
Get a proven framework to build and improve your startup’s culture at every stage.
Define a compelling purpose that aligns your team and attracts the right talent.
Uncover and activate your core values as a founder to guide leadership and decision-making.
Master culture-driven hiring—go beyond resumes and assess for cultural competence.
Enhance innovation with psychological safety—learn how to create a culture where your team feels safe to take risks, experiment, and push boundaries.
For whom?
Startup founders (from ideation to Series A)
Corporate startup leaders looking to build high-performing teams
Investors, accelerators, and incubators shaping the next wave of startups
Anyone passionate about fostering an innovation-driven culture
Your Culture = Your secret weapon
Your startup’s culture is one of the few things you have complete control over—and it can be the key to sustainable growth and innovation. A strong, intentional culture helps you attract top talent, scale sustainably, and build a business that lasts.
This isn’t just an HR buzzword—it’s your startup’s secret weapon.
Ready to build a winning culture? Spots are limited, so make sure to secure your spot at the workshop in time!