Tree® Conscious Reverie for Fashion in Helsinki

​CONSCIOUS REVERIE is a full-day takeover showcasing fashion and design brands leading the charge in radical transparency.

​Every garment, every object on display carries its value chain visibly — powered by TREE®'s transparency technology.

​Showroom 10–18

● Shop exclusive Fashion Week offers from VAIN, Studio Lamea, ASK Scandinavia, Vincent Catani and AIDA Impact.
● Sip iced coffee, natural wine, and enjoy NERVIN's brutalist-meets-soft-spoken architecture
● Connect with a like-minded individuals who believe beautiful things shouldn’t come at the cost of ignorance

​Afterparty 19–late

● DJ sets: Benjamin Snapir, S P. N, Miska Kivinen, ATI
● Drink service provided by 1664
● Where provocation meets precision – reconsidering the value systems behind design

​First, the form. Then, the reframe.