Cover Image for 🎙INTERVIEW: Launching Bestselling Nonfiction Books w/ Charlie Hoehn
Cover Image for 🎙INTERVIEW: Launching Bestselling Nonfiction Books w/ Charlie Hoehn
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🎙INTERVIEW: Launching Bestselling Nonfiction Books w/ Charlie Hoehn

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** This is a LIVE interview with author Charlie Hoehn about the craft of writing and reality of building a writing career. Attendees will be sent a recording after the interview. **

What are the most effective marketing strategies for turning a nonfiction book into a bestseller? What roles do networking and connection play in the success of a book?

Charlie Hoehn knows what it takes to help authors create legendary books. As a marketing strategist, Charlie has collaborated with the world's top thought leaders (including Tim Ferriss, Ramit Sethi, David Goggins, Noah Kagan, and more) to create books that have sold millions of copies. 

An author himself, Charlie's transformative insights on work, play, and career in his books Play It Away and Recession-Proof Graduate have inspired countless individuals to rethink their approach to work and find joy in their everyday lives. 

Join us as we delve into Charlie's path as a writer and how we can learn to love marketing and tap into the power of play. 

We’ll also discuss:

  • How Charlie came to work with best-selling authors like Tim Ferriss 

  • His experiences founding the Author Alliance 

  • The essentials of great book marketing

  • His thoughts on work-play integration

  • Self-publishing vs traditional publishing 

About Charlie Hoehn 

Charlie Hoehn is a 3-time New York Times bestselling editor, 5-time author, and the founder of Author Alliance. For three years, Charlie was Tim Ferriss’ Director of Special Projects and first full-time hire. Together, they launched The 4-Hour Body to #1 New York Times, #1 Barnes & Noble, and #1 Amazon overall. 

Charlie is also a creative director and video editor. Previously, he was Head of Multimedia for Scribe Media, where he produced over 500 videos and 300 podcast episodes — including two viral sizzle reels for David Goggins, and courses enrolled in by more than 20,000 students. To date, he's created six viral videos, with more than a million views each.

He is a keynote speaker, who’s presented to groups at Microsoft, PepsiCo, the Pentagon, U.S. Military, Stanford, New Canaan Society, TEDx, and HEC Paris (#1 business school in Europe). His ideas on work-play integration have been featured on NPR’s TED Radio Hour, Fast Company, Forbes, Financial Times, Huberman Lab, Chase Jarvis Live, TEDx, and many others.

Your London Writers' Salon Hosts:

Parul Bavishi and Matt Trinetti are the co-founders of the London Writers' Salon, creators of the webby-nominated Writers' Hour daily writing sessions, and hosts of the London Writers' Salon podcast.

Parul Bavishi has been an editor for over a decade. In addition to running LWS she helps thriller, YA and non-fiction writers level up their craft and get published. She writes and edits for the Story Grid. She has worked as an editor and literary scout at Random House, Quercus & Eccles Fisher. She analyses TV hit shows (Killing Eve, Ozark, Game of Thrones) on the Story Grid Showrunners Podcast.

Matt Trinetti is a writer, publisher, TEDx speaker, and facilitator. In addition to running LWS, Matt designs programs to help unfulfilled professionals pursue creative work, start businesses, and reinvent their careers. Matt's work has appeared in Quartz, Observer, Creative Mornings, and on his blog GiveLiveExplore.

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