Up Talk: What Brands Need to Stop Doing on Socials in 2026 with The North Face

​Thursday 9th October: 12pm-1pm

​This session is for Up Club Members only!

​Social media has evolved, but most brand strategies haven’t.

​From chasing likes to forcing a “quirky” voice, too many brands are stuck in a cycle of engagement-at-all-costs.

​In this session, Maren Hamilton breaks down the biggest social media mistakes brands are still making and what needs to change in 2026.

​We will be chatting about:

• ​What brands need to stop doing on socials in 2026. Stop with the unhinged social media manager tactic (unless that truly matches your brand, ex: Ryan Air).

• ​Stop focusing only on content your brand posts, true community building is happening across the internet.

• ​Stop posting things just for engagement -- consider how it's impacting your overall brand image. 

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​ABOUT THE SPEAKER

​Maren is an expert in social media with over a decade of experience in bringing brands to life through compelling content. As a thought leader in social strategy, Maren has consistently driven community growth and engagement for brands like The North Face, KeVita, and Starbucks. She holds a master’s degree in Digital Media from the University of Washington and is a public speaker on social media strategy, creator marketing, and digital trends. When she’s not on TikTok, you can find her on the trail or paddling the river with her pups.