Designing Crypto Conferences with Andy An | 🤷 Bu Zhi DAO Workshops

​Andy An is a multidisciplinary design advisor with 10 years of experience in brand and digital product design. He graduated from ArtCenter in 2014 and has done award-winning work at R/GA and Ogilvy, as well as advising for lifestyle brands and tech startups. He co-founded CHLIV in 2019, bringing the luxury coffee experience to avid coffee lovers around the world. In 2021, he co-founded 0xAvenue, a web3 fashion platform for artists and projects to create and sell designer-grade physical gears to their fans with token-gated experience and zero upfront cost. His passion lies in building premium brands, helping brands grow through design, and contributing how he can, to accelerate web3 adoption.

​From Andy: In this design workshop, I will be sharing my design and thought process for the official brand identity of Taipei Blockchain Week. My design process consists of 3 stages — research, refining, and packaging. I will talk about how I come up with ideas, what my goals are at each stage, and how I try to accomplish my goals. I will also share some design fundamentals and tips that I find useful and have helped shape me as a designer.