From Storytelling to Storyselling - The Commercial Power of Narrative

​What do a 60-year-old English university, a tech disruptor, and a global brand strategist have in common? The power of narrative. In a world oversaturated with content, stories don’t just need to be told—they need to drive action. But what makes a narrative commercially powerful? Is it the art of emotional connection, the science of data, or the magic of cultural timing? Bringing together voices from academia, technology, and advertising, this debate will challenge conventional wisdom on how stories shape behaviour, influence industries, and create real value  to turn storytelling into storyselling. With Hey Human, The University of Warwick, and Future+

​Speakers:

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​Satnam Rana-Grindley, Director of Communications - University of Warwick

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​Neil Davidson, CEO - HeyHuman

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​Ashumi Sanghvi, Founder - Future+ (Moderator)

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