Creator Workshops - Building Your Brand
Join CUNY's Newmark J+ for these hour-long virtual creator workshops addressing the most pressing questions facing entrepreneurial journalists re: building your brand, establishing trust with your community, operating as a solopreneur, distributing on different platforms, overcoming setbacks, and more!
Driven by our Creators in Residence, Yvonne Leow and Hillary Frey, this first series of workshops will focus on building your brand as a creator and entrepreneur. Learn more about our Entrepreneurial Journalism Creators Program and check out the full event descriptions below:
Wednesday, January 19 at 1 pm ET/10 am PT:
Building and becoming your own brand with Claire Fallon and Emma Gray.
The former hosts and creators of Bachelor-obsessed podcast Here to Make Friends—and founders of the pop culture-obsessed newsletter and audio Substack, Rich Text, and podcast, Love to See It with Emma and Claire–will share about their journey to entrepreneurship (and rebranding!) after life in big media.
Monday, January 24, at noon ET/9 am PT:
Differentiating your brand from the pack with Judd Legum, creator of Popular Information.
Judd Legum is the journalist behind Popular Information, a Substack newsletter covering politics and power. In the past three years, PI has grown to reach tens of thousands of subscribers, but how did it begin? Judd, who was previously the founder and editor in chief at ThinkProgress, shares his experiences on how he launched PI and distinguished his newsletter from the endless number of political voices that exist today.
Wednesday, February 2, at 1 pm ET/10 am ET:
Making a media brand for media people with Gabriel Snyder.
In 2021, journalist Gabriel Snyder launched the subscription newsletter Off the Record, which reports on the New York City media industry. Here, he’ll share his thinking behind the publication, his spin on the current state of media reporting, and his path to being a founder (including all the things he’d advise NOT to do.)
Tuesday, February 15, 12 pm ET/9 am PT:
Launching your brand into the universe with Andrea Hernández, creator of Snaxshot.
Andrea Hernández, the creator of Snaxshot, runs a popular Substack newsletter and Discord community covering the latest trends in the food and beverage industry. Born and raised in Honduras, and educated at Northeastern, Andrea will share her insights as to how she cultivated a following of self-proclaimed “snaxbois” and “snaxpals.”
Tuesday, March 1, 12 pm ET/9 am PT:
Branching your brand beyond newsletters with Anne-Laure Le Cunff, creator of Ness Labs.
Anne-Laure Le Cunff is an entrepreneur, a writer, and a neuroscience PhD candidate who started Ness Labs, a platform with more than 35,000 newsletter subscribers and 2,500 paid community members. Every week she shares neuroscience-based insights to help people be more productive and creative without sacrificing their mental health. Before that, she was a marketing lead at Google with a focus on branding projects in the mental and physical health sector.
We understand you are busy! If you sign up for the series but cannot make it to the live event, we will send you a link to the recording.
These events are open to the public and are supported by the Meta Journalism Project.
We can't wait to get started! In the meantime, please feel free to email hillary.frey@journalism.cuny.edu with any questions.