In the midst of a rapidly changing Facebook, brands are realizing that creatives have become the biggest lever of success for ads - and everyone must have a role in this process.
In this panel discussion, we learn how advertising veterans conduct creative analysis to find tangible insights and how they leverage these insights to guide the creative direction of brands they work with.
Topics we'll explore:
The creative analysis tests you need to be running
How to iterate on results to create a creative playbook
Implementing a feedback loop between media buyer and creative team