Crane teach-in: DIY PR - Why you don't need to hire an agency for press coverage
TL;DR: Join me in conversation with Mike Bargman and Ben Crome from Headline Media about why you definitely don't need to hire an agency for press coverage.
You raised your first or second round of funding... and you have cash in the bank. Soon enough, you'll want to get the word out to the world about what you're building, who you've teamed up with and why.
The early days can be a blank slate, where you're speaking with a variety of people that are feeling a pain your product could solve.
In that case, what's the fastest way to make your potential ICP aware of your company? And beyond that... potential future investors and partners?
It's worthwhile thinking about PR from the very beginning, but it's definitely not required or financially possible to engage with journalists and agencies to engage with your target audiences at that stage.
Headline Media are team led by former journalists and newscasters from CNN, ABC and others, operating in London and Tel Aviv:
Mike Bargman is co-founder & CEO
Ben Crome is the head of their UK office
See you there
Agenda
The current ragged tech media landscape
Save your money: why most startups shouldn't hire a PR agency
Don't reinvest the wheel: 4 tech narratives that fit every startup
Tactics for driving coverage without news
Building relationships with key journalists in your space
The evolution of founder-market fit
What is (and isn't) thought leadership
Providing key value to the press: leveraging contributed content and data
Quick bios:
Mike: since co-founding Headline Media, Mike has been passionate about helping innovative startups challenge legacy market leaders. He has worked closely with over 400 startups, proudly being along for the ride on 35 unicorns, 20 IPOs and more than two dozen acquisitions over the past 15 years.
Ben is Head of Headline Media’s UK Office. He has over a decade of experience as a communications professional, encompassing a variety of roles in the public, private and NGO sectors.