Building SaaS startups in London: The good, the bad, and the ugly

​London's startup scene is thriving, and for SaaS founders, the city has a lot of advantages. But what does it really take to build a SaaS company that wins on the global stage, from London? And how can you leverage London's distinct advantages to give your company a competitive edge?

​Join us for an honest and insightful evening with founders Nicolas Sharp (CEO, Attio) and Riya Grover (CEO, Sequence), moderated by Taimur Abdaal (CEO, Causal), as they share their firsthand experiences and give advice based on the ups and downs of building and scaling their companies. You'll hear about the highs and lows of their journeys, and get an exclusive preview of what’s coming next for Attio and Sequence.

​Attio is a powerful, next generation CRM that is built specifically for scaling startups. You can configure it exactly to your unique business and data model, and it works for any type of GTM motion (PLG, sales-led, and more).

​Sequence is the modern quote to cash platform designed for custom contracts and hybrid pricing models. We power teams to spin up beautiful pricing proposals, sync pricing, usage and revenue data back with the CRM and automate billing and invoicing.