How to write a B2B SaaS homepage that converts visitors into customers | BLKNS Masterclass
Your homepage’s job is to show visitors what you do, who you do it for, and how you do it better/differently. But for a lot of B2B SaaS companies, writing it is one of the hardest jobs on their already overflowing to do list.
Should you try to convert them right away?
Do you need to explain that feature?
Should you go all benefits, all features, a mix?
What about your CTAs - where are you sending people?
And the ultimate conundrum… How do you write a value proposition that differentiates you?
In this masterclass, we’ll walk through exactly how to plan, lay out and write your SaaS homepage, without relying on rigid templates or the classic copywriting frameworks, so that your message resonates. We’ll also touch on how you can make sure your copy is validated - even before launching it into the wild, and on how to use AI to make it even better (even if you think ChatGPT can’t really write good copy).
What you’ll learn
✅ Craft compelling homepage copy that converts visitors into customers.
✅ Develop a cohesive narrative that resonates with your target audience.
✅ Learn copy testing techniques to validate your messaging for better results.
✅ Use ChatGPT to take your copy to the next level - even if you’re not a copywriter.
About the expert:
Chris is the Conversion Alchemist. A SaaS message-market fit specialist and conversion copywriter, he worked 10 years as a software engineer in industrial automation. Then, took a sharp turn to enter the digital marketing world as UX lead at the usability testing startup Conversion Crimes (and previously at the conversion design agency Zeda Labs). Chris has been working as a copywriter and CRO specialist for online brands since 2016