Cold Email Teardown & Engagement Tactics

​Every message you send trains people to open or delete your next message. But more importantly, it trains them to view you as a trusted resource or as a nuisance.

​And if you're viewed as a nuisance, success will be hard to come by.

​That's why good email copywriting and engagement tactics are so valuable for SDR teams. They help build the trust and credibility your team needs to succeed in this modern sales environment.

​And Maggie Blume of Mailshake, our newest onDemand guest, is one of the people helping teams get their hands dirty by experimenting with different email structures and engagement tactics.

​We sat down with Maggie to talk about what's wrong with most cold emails today and how teams can make strategic tweaks to get more replies. They even break down a cold email that was sent to AJ to help illustrate their points.

​It doesn't matter if it comes from the SDRs, their managers, or your enablement team - someone in your org should be responsible for staying on top of what works and what doesn't in the world of cold email. Consider this event a crash course!

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