Customer Journey: Map the Steps to Success

​Join Selfmade for another Verizion Co-Learning Workshop. Part online course and part conversation and mentoring. Usually a smaller group, so lots of one-on-one time and your engagement could increase your odds of winning our August Marketing Giveaway Package.

As a business owner, you’re likely interested in marketing strategies, such as sales funnels, that attract customers and lead them down a path towards converting. But what does that process look like from the customer’s point of view? How many times and in what ways did they engage with your business in order to choose you over the competition?

​In this introductory course, we’ll take a deep dive into the customer’s experience, exploring the buying journey from their perspective. You’ll learn how to create journey maps that help you understand how your audience is interacting with your business, and we’ll discuss how to use those insights to replicate successful touchpoints and design a more compelling, seamless customer experience that converts.

​Learning objectives

​After completing this course, you’ll be able to:

• ​Define the five major phases of the customer journey map

• ​Identify your key audience segments and create personas to represent them

• ​Perform research to uncover the different ways customers interact with your business

• ​Use data to develop unique journey maps for each of your different audience personas, illustrating different touchpoints, customer mindsets, and actions they take

• ​Leverage insights to make informed choices around channel, content, and offerings that offer more value to your customers and drive your business