Cover Image for From Insights to Impact: How to Turn Audience Data into Actionable Campaign Strategies
Cover Image for From Insights to Impact: How to Turn Audience Data into Actionable Campaign Strategies
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From Insights to Impact: How to Turn Audience Data into Actionable Campaign Strategies

Hosted by Audiense
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About Event

A Live Panel Discussion with Marketing Experts

Discover How to Transform Audience Data into Meaningful Results

Audience insights are the backbone of any successful campaign—but how do you turn raw data into actionable strategies that deliver measurable results? Join us for an engaging panel discussion featuring industry leaders who’ve mastered the art of leveraging audience data to drive impactful campaigns.

Whether you’re a marketer, strategist, data analyst, or brand leader, this webinar is your chance to learn how to:

Identify High-Impact Insights: Prioritize the data that makes the biggest difference.
Turn Insights into Strategy: Translate audience data into messaging, targeting, and campaign execution.
Track ROI: Measure campaign success with meaningful metrics that prove value.


Meet the Panelists

Jenni Daniel
Marketing Manager, audiochuck
Jenni has played a pivotal role in transforming audiochuck into one of the most recognized names in podcasting. With her expertise in audience segmentation and promotional strategies, she has helped drive significant audience growth and engagement. Jenni will share how data-driven decisions have shaped audiochuck’s campaigns and increased conversions in a fast-evolving media landscape.

Catrina Cranfill
Director of Audience Insights & Analytics, Edelman DXI
At Edelman DXI, Catrina leads a team specializing in uncovering actionable insights for global brands. With years of experience in audience intelligence and campaign development, she has helped companies tailor their messaging and targeting to drive measurable impact. In this session, Catrina will discuss her frameworks for prioritizing insights and building data-backed strategies that resonate.

Burke Marksity
Associate Director, Audience & Insights, Dentsu International
Burke works at the intersection of data and creativity, using audience insights to power campaigns for some of the world’s most recognizable brands. His work focuses on identifying high-value audience segments and crafting campaigns that deliver exceptional ROI. Burke will share his practical tips for overcoming data overload, translating insights into strategy, and proving the impact of campaigns with key metrics.

Meet Your Panel Moderator

Andrew Tatton
Content At Audiense

Andrew is a content strategy consultant at Audiense through his company, Major Mojo Marketing. Andrew specializes in creating impactful strategies that connect brands with their audiences through data-driven insights and storytelling. With a proven track record in content creation and strategy, he has helped numerous businesses transform insights into actionable campaigns that drive measurable results.

As the moderator for this panel, Andrew brings his expertise in audience engagement and storytelling to guide a lively and insightful discussion, ensuring attendees walk away with practical strategies to apply in their own work.


What You’ll Gain

  • Step-by-Step Guidance: Actionable strategies for turning insights into results.

  • Real-World Examples: Success stories from leading brands.

  • Expert Advice: Solutions to overcome common challenges, from data overload to ROI tracking.

  • Interactive Learning: Ask your questions during a live Q&A session.


Who Should Attend?

This webinar is perfect for:

  • Marketing professionals looking to enhance their campaign strategies.

  • Data analysts aiming to make insights actionable.

  • Business leaders who want to understand the ROI of data-driven marketing.


Event Details

Date: Jan 30th
Time: 3pm BST, 4pm CET, 10am ET
Duration: 60 Minutes
Location: Online (Register to receive the link)


Reserve Your Spot Now

Seats are limited for this exclusive event. Don’t miss your chance to learn from the best in the industry.


About Audiense

Audiense is a leading audience intelligence platform that helps brands and agencies uncover meaningful insights about their audiences. By combining advanced data analytics with cutting-edge segmentation tools, Audiense empowers marketers to:

  • Understand Audiences Deeply: Go beyond demographics to discover interests, behaviors, and personality traits.

  • Build Smarter Campaigns: Develop hyper-targeted strategies that resonate with the right people at the right time.

Our platform simplifies audience research, saving teams time and resources while enabling them to make smarter, more impactful marketing decisions. From global enterprises to boutique agencies, Audiense is trusted by organizations worldwide to transform insights into action.

Learn more about our solutions and success stories at www.audiense.com.

Hosted By
378 Went