Customer Discovery Clinic (2/3): Turning Assumptions into Interview Questions
Every founder starts with a bunch of guesses—but how do you turn those assumptions into questions that actually give you insight?
In this second session of our 3-part Customer Discovery series, we’ll show you how to translate your assumptions into powerful, testable interview questions that spark real conversations and uncover what your customers actually need.
What to expect:
• Practical frameworks you can use right away
• Live mentoring on real discovery challenges (hot-seat format)
• Open Q&A to share lessons and build community
You’ll leave with:
✅ A clear understanding of how to move from guesswork to insight
✅ Interview questions tailored to your business
✅ Confidence to lead better conversations with potential customers
Meet Your Host: Paul Capriolo
Paul Capriolo is a seasoned entrepreneur and growth strategist with a proven track record of scaling startups and driving customer acquisition. He has held key leadership roles, including Head of Growth and Chief Marketing Officer, across multiple industries, specializing in post-acquisition marketing, sales, and product growth.
As a Mentor at Oneday and Entrepreneur in Residence at PortfolioT, a stealth-mode venture studio, Paul helps founders navigate the startup landscape using data-driven growth strategies and scrappy, creative approaches. With deep expertise in customer discovery, acquisition funnels, and product-market fit, he has applied growth hacking techniques across various sectors, from advertising to gaming and loyalty-based platforms.
🚀 Join us and unlock the insights you need to build something that truly matters!