The rise of science-backed brands: how to create research-backed product claims - with Henry Simonds of ASYSTEM & Susanne Mitschke of Citruslabs
Join Henry Simonds of ASYSTEM and Susanne Mitschke of Citruslabs for an informational discussion on implementing clinical trials into a brand's identity. Learn why ASYSTEM sought out clinical research for their products, and why the team believes that brands can increase their chance of success through implementing research-backed product claims into their marketing. Get an understanding of how clinical trials work and what to pay attention to in the process.
Here is what we will discuss:
ASYSTEM’s brand story and why they are building their brand around research
Clinical trials vs. consumer perception studies
When to conduct a clinical trial (timing)
How to design a clinical trial
Budget
Setting expectations
What makes a great clinical trial
Managing a clinical trial
Creating claims that are research-backed
Join Henry & Susanne for a 40-minute workshop on Thursday, September 8th, 2022 at 10:00 AM PST (1:00 PM EST).
About Henry Simonds & ASYSTEM
Henry is the General Manager for ASYSTEM, a brand that creates science-forward supplements which deliver targeted solutions for all sorts of health needs & goals. Their current products span Pain Relief, Anti-Anxiety, Sleep, Productivity, Libido, Topical Skincare Supplements, and Men's Health products. And amazing retailers like Nordstrom, Saks Fifth Avenue, and Bergdorf Goodman have been listing ASYSTEM's products.
Henry is a serial entrepreneur and a veteran in the D2C wellness brand space. Prior to his role as GM at ASYSTEM, he co-founded the healthy fast food company TYME. In his career, Henry has prioritized business-wide sustainability as well as a holistic perspective on health and wellness.
About Susanne Mitschke & Citruslabs
Susanne is the co-founder & CEO of Citruslabs the fastest-growing CRO (contract research organization) for brands. Citruslabs' mission is to provide brands with affordable clinical studies to create research-backed product claims that drive business growth. Apart from ASYSTEM, brands like HUM Nutrition, Supergut, Saie Beauty, Common Heir, and Your Super are trusting Citruslabs with their clinical studies.
Susanne is passionate about supporting brands to achieve scientifically valid health claims and was named Forbes 30u30 in 2018 and 2020. Before Citruslabs, Susanne created the #1 health app for baby boomers called MindMate which has won multiple awards and is often titled "the ultimate Alzheimer's app".