AI in Marketing Episode #6 : w/ Megan Possamai from Canva & Jessie Allen and Sarah Aird-Mash

​Join us again as we cross the Rubicon for Marketers in the AI Space:

Speakers:

Megan Possamai from Canva

Futureproof your marketing playbook: six strategies to help your team embrace AI, unlock creativity, and adapt fast. You'll also See Canva AI in action with a live demo of Canva AI tools - showing how they help teams streamline work, unlock ideas, and scale content effortlessly.

Jessie Allen, co-founder of Two Fish, an AI search agency and Sarah Aird Mash CMO of Future Group

From SEO to BDO: Navigating the AI Marketing Landscape

With AI reshaping how people search and discover online, traditional search traffic is predicted to decline by 25% by 2026. For many brands, this shift raises big questions — and even bigger opportunities.

​While there’s plenty of noise about AI's impact on SEO, practical guidance is harder to come by. In this session, Jessie and Sarah will share a new approach they've developed through work with global brands like Google, Unilever, Discovery Channel, & Hyundai. "Brand Discovery Optimisation (BDO)" — is a way to bring together technical optimisation, brand building, and smart positioning to help brands stay visible and relevant in this evolving landscape.

​Rather than focusing on isolated tactics, they’ll explore how to transition towards a more holistic strategy — one that builds lasting brand equity and ensures you’re not just found, but chosen.