Making Things People Want: Understanding Customer Needs | Product Thinking Workshops | Week 15

​Goal: Learn how to create products that people truly need and want in their daily lives.

​Topics:

• ​Finding Real Problems:

  • ​How to talk to people to discover their true needs

  • ​Common problems in West African communities that need solutions

• ​Turning Problems into Opportunities:

  • ​Simple ways to check if a problem is worth solving

  • ​Examples of local entrepreneurs who found success by solving common problems

​Exercises:

• ​Problem Interview Practice:

  • ​Practice asking questions to understand a problem deeply

  • ​Create simple question guides to use when talking with potential customers

​Homework:

• ​Talk to 5 people in your community about a problem you identified

• ​Write down exactly what they say about this problem

• ​Note any solutions they've already tried