

ASBhive Workshop: How to Conduct Customer Interviews
🗣️ ASBhive Workshop – How to Conduct Customer Interviews
Fee: RM 50
Trainer: To be confirmed
📌 Payment Link: https://wkf.ms/3XPcyOH
Crack the Code: Master Customer Discovery and Build What People Actually Want
Think you know your customer? Think again.
Most startups fail—not because the idea was bad, but because they never truly understood the problem.
Join us at ASBhive for an unmissable workshop that will change the way you approach building a business. Whether you're just starting out or already refining your product, this session will teach you how to uncover insights that actually move the needle.
Why you need to be in this room:
Learn the exact questions that reveal what customers really think (and which ones lead you astray)
Discover techniques to dig deeper and surface insights even your users don’t know they have
Avoid the common traps that waste time, money, and momentum
Turn interviews into real validation—so you can pitch, pivot, and build with confidence
Because let’s face it: building without talking to customers is like throwing darts in the dark.
And you’ll be learning from someone who's been in the trenches.
Au Soung Rong is a seasoned entrepreneur and marketer with 10+ years of startup experience. He’s founded three companies (exited two), worked with global brands like DiGi, Mondelez Malaysia, and Macquarie Capital, and most recently led his venture Mole to significant market traction—earning backing from global VC firm Antler.
He's done the hard work: hundreds of interviews, countless product pivots, and helping startups align with what the market actually wants.
Now he’s bringing that hard-earned playbook to you.
This isn’t just another talk—it’s a hands-on, insight-packed session that could save you months of guessing and get you building smarter from Day 1.
🔥 Seats are limited. Insight is priceless. Don’t miss this.