Content That Connects
Content That Connects
Relatable content sparks connection by reflecting your audience's everyday emotions, experiences, struggles, or wins. It’s human, honest, and often simple.
Event Description:
You don’t need to be a content machine.
You just need to be relatable.
Relatable Content is a hands-on workshop for small businesses, freelancers, and creative entrepreneurs who want to understand what’s working in content today—and apply it to their brand in a way that feels true, strategic, and sustainable.
We’ll explore 5 current trends in content strategy—real shifts that are helping small brands stand out—and then use the Creative Content Kit to apply them directly to your business. You’ll walk away with content ideas, tested formats, and a personal plan for where and how to show up online.
Ready to create content that feels helpful, honest, and human? You’ll explore 5 content trends that are working right now and apply them using the Creative Content Kit, with cards and templates to guide you.
Then, you’ll define your content home base—whether that’s email, blog, podcast, or social—and align it with your strengths, your audience, and the formats that fit best. You’ll leave with a mini content plan you can stick to.
We’ll wrap with a live Q&A and optional hot seat sessions to explore real examples, looking at audience, niche, content topics, types, formats, and channels.
Why should you attend this program?
1. It’s Trend-Aware, But You-Focused
Learn 5 of the most relevant content shifts today—then adapt them to your voice, your values, and your audience.
2. Tool-Driven
We will use the Creative Content Kit live to ideate, plan, and write content tailored to your business—and take it home for a special price if you’d like.
3. You Leave With a Plan
You’ll define your content home base, choose your go-to formats, and leave with a 2-week content plan you can start tomorrow.
Speaker Bio:
Ana Bender is a Content Strategist with a background in Design Research and Strategic Design. She holds a Master of Arts in Publishing and is the author of the Creative Content Kit, a globally used tool that helps businesses generate and execute thoughtful content strategies.
She’s worked with global brands, independent entrepreneurs, creatives, and publishers. Ana blends strategic insight with a love of storytelling—helping people create content that’s not just seen, but felt.
"Content doesn’t have to be a burden—just clear, honest, and you. Join the 'Content that Connects' workshop to make a plan that works for your brand."